Direct mail artwork and planning guidance
How do I prepare artwork that prints correctly?
Keep text inside the safe zone, extend backgrounds into the bleed, use images at 300 DPI and leave the address area clear. Each product page lists the exact supplier measurements and links to the original print guide.
Preparing usable artwork. Lenny checks uploads against the supplier measurements and flags anything that would be trimmed or covered.
Choosing an audience. Decide between an audience built around an area and a list you already hold. Both need correct UK addresses.
Measuring responses. Use a dedicated offer code, phone number or web address on each piece so replies can be counted.
Products we print and post
- Letter — A4
- Postcard — A6
- Postcard — A5 landscape
- Postcard — A5 portrait
- Postcard — A5 enveloped
- A3 to A5 Enveloped