Guides
Letter marketing guides
Letter marketing means posting addressed, printed letters to named people at UK addresses. These guides cover the main kinds of marketing letter: what each is for, how to write it, which format to use and what it costs.
Browse by collection
Guides by letter type
Guide 01A4 sales lettersA full-page letter that makes one offer to one named reader.Guide 02B2B prospecting lettersLetters that open a sales conversation with a named buyer at a target account.Guide 03C4 enveloped mailingsPosting A4 letters unfolded in a large envelope for a more formal arrival.Guide 04Donation appeal lettersLetters that tell one story and ask supporters for a specific gift.Guide 05Double-sided lettersUsing the back of the page for detail, offers or a response form.Guide 06Introduction lettersA first letter that tells a new audience who you are and why it matters to them.Guide 07Lapsed customer lettersLetters that remind former customers why they chose you and invite them back.Guide 08Price-change lettersClear, respectful notice of new prices, posted so customers have it on paper.Guide 09Renewal lettersReminders that help customers renew memberships, services and subscriptions on time.Guide 10Service announcement lettersLetters that tell customers about new services, moves, changes or disruption.
How AutoLetters sends your letters
- Addressed onlyNamed UK addresses. No unaddressed door drops.
- One priceThe same price per letter at any quantity, UK postage included. See A4 letters and pricing.
- You approveNothing prints until you approve the exact print file.
Tell Lenny what you want to promote
Planning is free and needs no account. Nothing is printed until you approve the exact print file.