Collection
Complete direct mail guides by audience
Ten in-depth guides to addressed direct mail in the UK, each written for one kind of organisation: what to send, when it works, how to start, which format to choose and a costed example.
Pick your guide
Guide 01B2B direct mailReaching named decision makers with letters that support a sales conversation.Guide 02Charity direct mailAppeals, thank-yous and supporter updates sent by post.Guide 03Customer win-back direct mailBringing lapsed customers back with a timely, personal reason to return.Guide 04Ecommerce direct mailPostcards for repeat orders, launches and lapsed online customers.Guide 05Event promotion with direct mailInvitations for openings, open days, launches and local events.Guide 06Franchise direct mailConsistent brand, local territories: mail for franchisors and franchisees.Guide 07Direct mail for local servicesTrades, cleaners, salons and other businesses that serve a local area.Guide 08Direct mail for professional servicesLetters for accountants, solicitors, consultants and advisers.Guide 09Direct mail for small businessesGetting started with letters and postcards on a small budget.Guide 10Direct mail for startupsTesting a new channel and launching products with small, measurable sends.
How AutoLetters works for every guide
- Addressed onlyNamed UK addresses. No unaddressed door drops.
- One priceThe same price per item at any quantity, UK postage included. See pricing.
- You approveNothing prints until you approve the exact print file.
Tell Lenny what you want to promote
Planning is free and needs no account. Nothing is printed until you approve the exact print file.