1. About these terms
AutoLetters is operated by AutoThink Group Ltd (“AutoLetters”, “we”, “us” or “our”). By creating an account, using the service or placing an order, you agree to these terms. If you act for a business or organisation, you confirm that you have authority to bind it.
You must be at least 18 and legally able to enter into a contract. If you do not agree to these terms, do not use the service or place an order.
2. What the service does
AutoLetters helps you plan, write, design, target, price, prepare and manage physical direct-mail campaigns. Lenny and other automated tools can suggest campaign content and produce draft artwork. Available products, options, specifications and prices are the ones displayed in the service when you order.
Draft concepts and previews are not print-ready until our file checks show them as verified. No campaign is dispatched merely because it has been drafted, uploaded or paid for: the required artwork, address and human-approval gates must also be completed.
Some features depend on third-party services. We label unavailable or demonstration features rather than promising they are live.
3. Your account and instructions
You must provide accurate, current information, keep your sign-in details secure and tell us promptly if you suspect unauthorised use. You are responsible for activity under your account unless caused by our breach.
You must review every campaign detail before approval, including spelling, dates, offers, contact details, artwork, product, quantity, recipient information, return address and price. We rely on the final instructions and approval recorded in the service.
Work started while signed out is linked to that browser and may be transferred when you create an account. We cannot guarantee recovery if browser data is cleared before transfer.
4. Content, recipients and acceptable use
You keep ownership of content you supply. You give us a non-exclusive licence to host, reproduce, adapt and share it only as needed to provide, check and fulfil your campaign.
You confirm that you have the rights and lawful authority needed for all text, logos, images, files, personal data and recipient lists you provide or approve. You are responsible for your campaign’s legal compliance, including direct-marketing, privacy, intellectual-property, advertising, consumer-protection and sector-specific rules.
You must not use AutoLetters for unlawful, fraudulent, misleading, defamatory, discriminatory, threatening or harmful material; malware; infringement; impersonation; prohibited goods or services; or unsolicited communications sent without a lawful basis. You must maintain and apply relevant suppression lists and honour objections.
We may refuse, pause or cancel work that appears unsafe, unlawful, technically unsuitable, contrary to a provider’s rules or likely to harm recipients, AutoLetters or another person.
5. Artificial intelligence and suppliers
AI-generated text and imagery can be incomplete, inaccurate or too similar to existing material. You must review it for factual accuracy, suitability and rights clearance. We do not guarantee that generated content is unique or legally protectable.
Printing, payment, email and address services are provided with specialist providers. Their availability and acceptance checks can affect an order. Postal arrival dates and delivery updates are estimates or third-party events, not guarantees by AutoLetters.
We may replace a provider with a suitable alternative where this does not materially reduce the service you purchased.
6. Prices, payment, credits and plans
The price shown at checkout is the amount charged for that order. A breakdown is shown before payment. AutoLetters is not currently VAT registered, so we do not add VAT to AutoLetters prices.
Payment is taken through our payment provider. An order is not paid until the service records successful confirmation from that provider. If payment fails or is reversed, we may pause the related work.
Credits have no cash value, cannot be transferred and are used only as described in the service. Purchased credits are added after confirmed payment and are spent only after a genuine successful dispatch. Plan features and renewal terms are displayed before purchase. You can cancel future plan renewal through the available account controls or by contacting us.
7. Orders, approval and fulfilment
Submitting an order is your request for us to fulfil the campaign. We may decline it before production if files, addresses, content, payment or supplier checks do not pass.
Your approval confirms that the displayed artwork is exactly what you want posted. Approval is invalidated if the artwork or its supplier specification changes. Once an order has entered production or dispatch, changes may be impossible.
Recipient rows that cannot be validated may be reported rather than silently used. A supplier may apply an additional address charge where an address does not match Royal Mail data; any applicable charge will be shown or agreed before submission where reasonably possible.
Production and postal timings are estimates. Royal Mail and supplier delivery timings are not guaranteed, and delivery events are shown only when actually received.
8. Cancellation and refunds
You may request cancellation before dispatch from your account or by contacting us. If production or postage has not started, we may cancel and refund the unused amount to the original payment method. We cannot promise cancellation after personalised goods have entered production or postage has been purchased.
If printed goods are defective because of our error or do not match the approved specification, contact us promptly with details and evidence. Depending on the circumstances, we may reprint, correct the service or refund the affected amount. We are not responsible for errors present in content or artwork you approved, inaccurate recipient data you supplied, or postal delay outside our reasonable control.
Nothing in these terms limits any mandatory rights you have under applicable law.
9. Intellectual property and service access
AutoLetters, its software, brand, interface, templates and underlying service materials belong to us or our licensors. We give you a limited, revocable, non-transferable right to use the service for your lawful campaigns.
We may suspend access where reasonably necessary for security, maintenance, suspected misuse, unpaid amounts or legal compliance. We may change or discontinue features, but will not knowingly misdescribe an unavailable capability as live.
10. Responsibility and liability
We provide the service with reasonable care and skill. We do not guarantee campaign response, sales, attributed results, uninterrupted access, exact postal arrival or that AI suggestions will achieve a particular outcome.
Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to that, AutoLetters is not responsible for indirect or consequential loss, loss of profit, revenue, business, anticipated savings, goodwill or data. Our total liability arising from a particular paid campaign will not exceed the amount you paid AutoLetters for that campaign, except where the law does not permit that limit.
11. Privacy
Our Privacy Policy explains how we handle account, campaign, recipient, payment and technical information. You must read it before providing personal information about yourself or recipients.
12. Changes, law and disputes
We may update these terms to reflect changes in the service or law. The current version and date will be posted here. Material changes affecting an existing account will be brought to your attention where reasonably practical.
These terms are governed by the laws of England and Wales. The courts of England and Wales have jurisdiction, without affecting any mandatory right to bring a claim elsewhere that applies to you.
13. Contact us
AutoThink Group Ltd, trading as AutoLetters
Moss Bridge Road
Rochdale
OL16 5EA
United Kingdom
Email: info@autoletters.co.uk