Postcard — A5 landscape · UK direct mail

What is an A5 landscape direct mail postcard?

An A5 landscape postcard is a large printed card, both sides, addressed to a named person and posted without an envelope. It is the workhorse of postcard marketing: big enough for a photograph, an offer and a QR code, cheap enough to send in volume. If you want an A5 flyer through the letterbox, this is how it is sent.

What actually arrives through the letterbox?

A large, unmissable card, printed both sides, landing face-up with no envelope to open.

Two-sided landscape marketing card. Exact geometry is locked to the supplied Stannp A5 Postcard Guide. Printed on 300gsm, addressed to a named person at a verified UK address, and posted through our print and post partner — never dropped door to door.

How does Lenny design it?

You describe the business and the offer. Lenny writes the copy, produces the artwork at the exact size the printer requires, and shows you both what it looks like and where every protected area sits.

01

Brief

Tell Lenny your business, your offer and who you want to reach. Bring your website or a menu if you have one.

02

Concept

Copy and layout produced at 216 × 154 mm, with the address area kept clear. Labelled a concept until a file is checked.

03

Verified print file

The file is measured against the printer's specification before it can be approved. Nothing is called print-ready until it passes.

04

Your approval

You approve, or ask for changes in plain words. Nothing is printed or posted without a person approving it.

Bringing your own artwork? Upload it and it is measured against the same specification. If it does not fit, you get a plain list of what to change — or we repair it and send it back for your approval.

What are the exact print measurements?

These come from our print partner's own published design guide, revision 2026-09-20. The same numbers drive Lenny's designs, our file checks and the order itself, so nothing can drift.

210 × 148 mm trimYour creative
Front

Full campaign creative. Backgrounds extend through bleed; important content remains inside trim.

210 × 148 mm trimIndicia and address box78 × 98 mm
Reverse

Supporting creative with a protected mailing area.

216 × 154 mm artwork to supply3 mm bleed per edge210 × 148 mm safe zone2551 × 1819 px at 300 DPI
Download the original Stannp A5 Postcard Guide

What can you choose on a postcard — a5 landscape?

Exactly these, and nothing else. Anything marked fixed is set by the printer, not by us.

  • PrintingBoth sides printedFixed
  • PostageUK standard postFixed
  • PagesFront and back onlyFixed
  • EnvelopePosted unenvelopedFixed
  • Confidential handlingNot offeredFixed
  • Extra insertsNot offeredFixed

Who is a postcard — a5 landscape right for?

Restaurants and takeaways

A pizzeria mailing 5,000 local households with a photograph, a QR code and a collection offer.

Trades and home services

A driveway contractor sending an A5 card with two before-and-after photographs to streets he has just worked.

Retail promotions

A furniture shop announcing a sale to its own customer list with a coded discount.

Who do we send it to?

Two routes, both addressed mail.

We build the audience

Tell Lenny the area and the kind of household or business you want, and we build a targeted list of UK addresses for the mailing.

Address data integration not connected yet — audience counts are shown as unavailable rather than estimated.

You bring your own list

Upload a spreadsheet of customers. Every row is checked for a usable street address and postcode, duplicates are collapsed, and anything unpostable is skipped with a plain reason rather than printed.

How much does a postcard — a5 landscape mailing cost?

One price per item covers printing, finishing and UK postage. These examples are read live from the same price list used at checkout.

QuantityPer itemTotal
250£2.20£550.00
1,000£2.20£2,200.00
5,000£2.20£11,000.00
10,000£2.20£22,000.00

The price per item is the same at every quantity, and postcards go by standard post; letter-only upgrades do not apply. Your confirmed price stays fixed.

What happens after you order?

01

Proof

A test copy is produced from your approved artwork. Nothing is posted and no postage is spent at this stage.

02

Human approval

A person at AutoLetters checks the order and the file against the specification before anything goes live.

03

Print and post

Items are printed, finished and handed to Royal Mail, with each item recorded against your order.

04

Responses recorded

QR codes, codes and redemptions are recorded against the campaign as an attributed ratio — never presented as profit or ROI.

Honest limits

Postcard — A5 landscape questions, answered

Can I send an A5 leaflet in the post?

You can send an A5 piece, and it goes as an A5 postcard: printed on card, addressed to a named person. It cannot be a thin folded flyer, and it cannot be an unaddressed door drop.

How much does an A5 postcard mailing cost?

One price per card covers printing and UK postage, and it falls as volume rises. The examples on this page read live from our current price list.

Can Lenny design it for me?

Yes. Lenny writes the copy and lays out both sides at the printer's exact canvas size, keeping the protected address area clear, then shows you exactly what will be printed.

Can I supply my own artwork?

Yes. Upload a print-ready file and it is measured against the same specification. If it does not fit, you get a plain list of what needs changing, or we repair it and send it back for approval.

Not sure which fits? Ask Lenny or compare every format on the pricing page.