Collection
Complete guides to marketing letters
Ten in-depth guides to UK marketing letters, from sales and prospecting letters to renewals, price changes and appeals. Each explains when to use it, how to start, which format to choose and gives a costed example.
Pick your guide
Guide 01A4 sales lettersA full-page letter that makes one offer to one named reader.Guide 02B2B prospecting lettersLetters that open a sales conversation with a named buyer at a target account.Guide 03C4 enveloped mailingsPosting A4 letters unfolded in a large envelope for a more formal arrival.Guide 04Donation appeal lettersLetters that tell one story and ask supporters for a specific gift.Guide 05Double-sided lettersUsing the back of the page for detail, offers or a response form.Guide 06Introduction lettersA first letter that tells a new audience who you are and why it matters to them.Guide 07Lapsed customer lettersLetters that remind former customers why they chose you and invite them back.Guide 08Price-change lettersClear, respectful notice of new prices, posted so customers have it on paper.Guide 09Renewal lettersReminders that help customers renew memberships, services and subscriptions on time.Guide 10Service announcement lettersLetters that tell customers about new services, moves, changes or disruption.
How AutoLetters sends your letters
- Addressed onlyNamed UK addresses. No unaddressed door drops.
- One priceThe same price per letter at any quantity, UK postage included. See A4 letters and pricing.
- You approveNothing prints until you approve the exact print file.
Tell Lenny what you want to promote
Planning is free and needs no account. Nothing is printed until you approve the exact print file.